71% of Consumers Think Green When Purchasing

From Environmental Leader

Green ConsumersA record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008, according to research from Cone Communications.

Some 7 percent consider the environment every time they shop while 20 percent consider it regularly. Forty-four percent consider it sometimes, according to  the 2013 Cone Communications Green Gap Trend Tracker.

Even as thinking “green” is increasingly at the forefront of consumers’ minds, Americans still struggle with their role in the lifecycle of products with an environmental benefit. Nine in 10 respondents say they believe it’s their responsibility to properly use and dispose of these products, but action isn’t aligning with intent: Only 30 percent say they often use products in a way that achieves the intended environmental benefit. Some 42 percent say they dispose of products in a way that fulfills the intended environmental benefit.

Continue to the source article at Environmental Leader.