Green Selling Archive

  • The bulk of companies that invest in sustainability communications are unable to drive revenue growth or reap any business benefits from their efforts because they fail integrate them into the corporate brand, according to a report from independent analyst firm Verdantix.

    Link Sustainability to Corporate Branding

    Posted on April 11, 2013
    The bulk of companies that invest in sustainability communications are unable to drive revenue growth or reap any business benefits from their efforts because they fail integrate them into the corporate brand, according to a report from independent analyst firm Verdantix.
  • A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008, according to research from Cone Communications.

    71% of Consumers Think Green When Purchasing

    Posted on April 4, 2013
    A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008, according to research from Cone Communications.
  • As more and more facilities transfer from conventional to green cleaning, property owners and facility managers typically turn to their contract cleaning service for help. After all, the cleaning contractor’s staff members are the people most familiar with the cleaning procedures and products being used in a facility every day.

    Is Your Cleaning Contractor Green?

    Posted on March 6, 2013
    As more and more facilities transfer from conventional to green cleaning, property owners and facility managers typically turn to their contract cleaning service for help. After all, the cleaning contractor’s staff members are the people most familiar with the cleaning procedures and products being used in a facility every day.
  • Walmart has launched greener packaging for select prescriptions and is now carrying a concentrated version of Clorox bleach.

    Walmart Prescribes Green Packaging, Concentrated Clorox

    Posted on January 31, 2013
    Walmart has launched greener packaging for select prescriptions and is now carrying a concentrated version of Clorox bleach.
  • E-commerce will grow significantly in the professional cleaning industry and will evolve into 'm-commerce' (mobile-commerce) allowing end users to view and buy janitorial tools and equipment on smartphones, tablets, and other mobile devices...

    AlturaSolutions releases report on marketing directions that will impact the Jansan industry

    Posted on January 24, 2013
    E-commerce will grow significantly in the professional cleaning industry and will evolve into 'm-commerce' (mobile-commerce) allowing end users to view and buy janitorial tools and equipment on smartphones, tablets, and other mobile devices...
  • At one time, if you talked about Green Cleaning, most facility managers thought you were discussing environmentally preferable cleaning chemicals. But now we know green cleaning is a much broader concept than this. It encompasses all kinds of cleaning tools and equipment, from vacuum cleaners and floor care machines to microfiber cleaning clothes...even wipes.

    Green Restroom Care: All About Priorities

    Posted on January 23, 2013
    At one time, if you talked about Green Cleaning, most facility managers thought you were discussing environmentally preferable cleaning chemicals. But now we know green cleaning is a much broader concept than this. It encompasses all kinds of cleaning tools and equipment, from vacuum cleaners and floor care machines to microfiber cleaning clothes...even wipes.
  • Here are some key questions to ask when factoring sustainability into procurement pricing considerations.

    How to make balanced and sustainable purchasing decisions

    Posted on January 15, 2013
    Here are some key questions to ask when factoring sustainability into procurement pricing considerations.
Older Entries