After years of pondering, FTC releases marketers’ Green Guides


From Joel Makower, GreenBiz

It’s been a long time coming, but after nearly five years of deliberations, the Federal Trade Commission today issued revised “Green Guides” aimed at helping marketers ensure that the claims they make about the environmental attributes of their products are truthful and non-deceptive.

The document released today (Monday) is an update to guidelines first introduced in 1992 and updated in 1996 and 1998. The draft of this update was released almost two years ago to the day. Now, 14 years later, the FTC has refreshed them for the 21st century, including updates to the existing guides as well as new sections on the use of carbon offsets, environmental certifications and seals, and renewable energy and renewable materials claims.

Read the rest of this article at GreenBiz.