Green Selling Archive

  • If you were unable to attend the live broadcast of the latest installment of the 2013 Critical Issues Online Seminar on sustainability, the entire presentation is now available for download. If you were one of […]

    Sustainability webcast now available on demand

    If you were unable to attend the live broadcast of the latest installment of the 2013 Critical Issues Online Seminar on sustainability, the entire presentation is now available for download. If you were one of […]
  • Exhibit Days: November 19-21 (Tuesday-Thursday) Education All Week: November 18-21 (pre-event workshops November 17) Las Vegas Convention Center, Las Vegas, NV, USA ISSA/INTERCLEAN® North America 2013 has expanded trade show hours in response to attendee and exhibitor demand for […]

    ISSA/INTERCLEAN Las Vegas 2013

    Exhibit Days: November 19-21 (Tuesday-Thursday) Education All Week: November 18-21 (pre-event workshops November 17) Las Vegas Convention Center, Las Vegas, NV, USA ISSA/INTERCLEAN® North America 2013 has expanded trade show hours in response to attendee and exhibitor demand for […]
  • It’s not about the best price; it’s about the best manager and the best toxic-free cleaning program from the most innovative company. By Vince Elliot After over 40 years of helping buyers evaluate and hire […]

    Operationally Sustainable Cleaning Services

    It’s not about the best price; it’s about the best manager and the best toxic-free cleaning program from the most innovative company. By Vince Elliot After over 40 years of helping buyers evaluate and hire […]
  • From Environmental Leader. A lack of interest from consumers, a presumed high risk factor and a perception that sustainability is boring, expensive or too complicated are some of the reasons given by marketing professionals for […]

    Why Marketers Ignore Sustainability — but Shouldn’t

    From Environmental Leader. A lack of interest from consumers, a presumed high risk factor and a perception that sustainability is boring, expensive or too complicated are some of the reasons given by marketing professionals for […]
  • The bulk of companies that invest in sustainability communications are unable to drive revenue growth or reap any business benefits from their efforts because they fail integrate them into the corporate brand, according to a report from independent analyst firm Verdantix.

    Link Sustainability to Corporate Branding

    The bulk of companies that invest in sustainability communications are unable to drive revenue growth or reap any business benefits from their efforts because they fail integrate them into the corporate brand, according to a report from independent analyst firm Verdantix.
  • A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008, according to research from Cone Communications.

    71% of Consumers Think Green When Purchasing

    A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008, according to research from Cone Communications.
  • As more and more facilities transfer from conventional to green cleaning, property owners and facility managers typically turn to their contract cleaning service for help. After all, the cleaning contractor’s staff members are the people most familiar with the cleaning procedures and products being used in a facility every day.

    Is Your Cleaning Contractor Green?

    As more and more facilities transfer from conventional to green cleaning, property owners and facility managers typically turn to their contract cleaning service for help. After all, the cleaning contractor’s staff members are the people most familiar with the cleaning procedures and products being used in a facility every day.