Clorox Puts Ingredient Lists in the Palm of Consumers’ Hands


From: Environmental Leader

Clorox has launched a smartphone application to help consumers look up the ingredients of its household and commercial products.

The Clorox Ingredients Inside App and mobile website are an extension of the company’s Ingredients Inside program, which in February 2010 began publishing ingredients lists for hundreds of the company’s products on its website. Clorox says the initiative makes it the first consumer packaged goods company to launch a smartphone application for ingredient disclosure…

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