Are Dads Becoming More Eco-Aware?

A study by marketing research company EcoFocus Worldwide reports that American fathers are becoming Greener and more “eco-aware;” what’s more, many fathers want to become even more Green.

One of the main reasons fathers reported feeling this way is because they think it’s both the right thing for the environment and for their children. Even more, many stated that being Green is part of how they want their children to remember them.

In fact, the study found that 65 percent of the dads interviewed agreed with the statement: “When my kids are grown, I want them to remember me as teaching them to be environmentally responsible.”

However, the participating fathers also admitted that there is still room for improvement. For instance:

  • Only 42 percent rated their homes as energy efficient.
  • Just 41 percent described their current personal lifestyles–from the cars they drive to the items they purchase–as Green or eco-friendly.
  • Sixteen percent said they currently live a Green and sustainable lifestyle.

Despite these numbers, evidence points to the fact that many dads are indeed making changes to become Greener. Eighty-three percent said they have changed the way they do things so that they have less impact on the environment and promote sustainability.

Commenting on the study, Stephen Ashkin, president of The Ashkin Group said, “This is a powerful new trend we likely would have not seen just a few years ago. Dads–and I suspect moms as well–have personalized [Green and] sustainability issues, helping to lay the foundation for greater sustainable living for today’s kids and future generations.”