Did The Lorax sell out?


From Marc Gunther, GreenBiz

Forty years after Dr. Seuss wrote the classic children’s book The Lorax, about a creature who “speaks for the trees” and the greedy industrialist who ignores his warnings, things sure have changed.

Some change has been for the better: Many, if not most, corporations are no longer the evil despoilers of the planet. To the contrary, these days they are often “greener” than consumers, and allied with environmental groups.

Some has been for the worse: While Dr. Seuss, to the best of my recollection, resisted commercialization of his characters, now even the anti-industrial Lorax is for sale.

Read the rest of this article at GreenBiz.com.