GoGreen ’11 Austin – Green Marketing & Branding: Creating Bahavior Change from GoGreen Conference on Vimeo.
Introduction: Nicki Macfarlane – ProGraphix
Moderator: David Rockwood – GSD&M Idea City
Kevin Tuerff – Enviromedia
Rachel Fagan – Green Mountain Energy
Marilee McInnis – Southwest Airlines
From the same conference, here’s “Greenwashing: the Truth in Advertising,” a presentation by Enviromedia’s Valerie Davis.
GoGreen ’11 Austin – Greenwashing: the Truth in Advertising from GoGreen Conference on Vimeo.
More from my site
Green Marketing – Growing Through a Difficult Age
Americans Value Honesty Over Perfection in Environmental Marketing
4 Tips to Keep Up with the Evolution of Green Marketing 
How Companies Are Making Eco-Labels Core to Sustainability Strategy
Most Consumers Will Boycott Products Over False Green Claims
Green Jobs Attract Graduates
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