Green Marketing & Branding: Creating Bahavior Change

GoGreen ’11 Austin – Green Marketing & Branding: Creating Bahavior Change from GoGreen Conference on Vimeo.

Introduction: Nicki Macfarlane – ProGraphix
Moderator: David Rockwood – GSD&M Idea City
Kevin Tuerff – Enviromedia
Rachel Fagan – Green Mountain Energy
Marilee McInnis – Southwest Airlines

From the same conference, here’s “Greenwashing: the Truth in Advertising,” a presentation by Enviromedia’s Valerie Davis.

GoGreen ’11 Austin – Greenwashing: the Truth in Advertising from GoGreen Conference on Vimeo.