Lessons from Ecologic Brands: How to make sustainability sexy

 

From Marc Stoiber, GreenBiz

Consumers are beginning to express their desire for more sustainable products. But by and large, those products are not making themselves easy to love. Lance Hosey, who keynoted at the recent Sustainable Brands conference, believes there’s still a fundamental disconnect between form and function in green product design. Simply put, products that are more sustainable tend to telegraph sensible, not sexy.

This attribute was personified by Seventh Generation, a company with an incredible line of products that suffered from generic “Brand X” packaging. With that in mind, I was excited to hear about the partnership Seventh Generation had struck with Ecologic Brands, a packaging company that balances low-impact materials with eye-popping design.

Read the rest of this article at GreenBiz.