Communicating sustainability messages has always proved difficult for brands. Suspicions of greenwash, the pressures of the economic downturn and the perception that doing good is difficult and more expensive has dampened progress.
Unilever is looking to tackle these challenges with its latest initiative – Sustain Ability Challenge. The FMCG giant is inviting 12 UK households to undertake a series of challenges to save money at the same time as adopting more sustainable behaviours in a bid to find new ways of successfully marketing sustainability.
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