LG, Samsung see energy efficiency marketing pay off

From Amy Westervelt, GreenBiz.com

When EnergyStar began pilot testing its “Most Efficient” label in 2011, some companies and trade associations were concerned that having an additional top tier designation would take away from the existing Energy Star Gold label. Initially, only a few companies were onboard with the program, and only a handful of products met the criteria for the label.

Meant to provide some incentive for manufacturers to continuously improve efficiency, the Most Efficient label sets a high bar and so far only applies to televisions, refrigerators, washers, and heating and cooling equipment. The Most Efficient standards for refrigerator/freezers require them to be about 30 percent more efficient than standard models. TV requirements call for 80 percent more efficiency than common products on the market.

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