Marketing clean technology like we mean it


From Lisa Jaccoma, GreenBiz

From a marketing and communications standpoint, 2011 should have been a wake-up call for the cleantech industry in the U.S. We are getting our collective butts kicked in the national conversation. Yes, individual companies did well. Enough good to outweigh the bad. But, the narrative in the media has been relentlessly negative, and it’s having an effect.

In the latest Pew Research Center for the People & the Press poll (March 19, 2012), support nationally for alternative energy (a proxy for all of cleantech) has fallen significantly, by 11 points over just the past year, with support eroding further in the west, with men and with Republicans.

Read the rest of this article at