Molson Coors Finds a Sustainability Strategy at the Bottom of a Glass

From Leslie Guevarra, GreenBiz

Other companies talk about their environmental footprint. At Molson Coors, the sustainability message is conveyed by a “beer print” — the positive and negative impacts thecompany can have on the people and the environment.

For a company that describes its corporate culture and values as “Our Brew” and promotes water conservation in a campaign called “Every Ripple, Every Drop,” using the beer print imagery seems like a natural…

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