From Leslie Guevarra, GreenBiz
Other companies talk about their environmental footprint. At Molson Coors, the sustainability message is conveyed by a “beer print” — the positive and negative impacts thecompany can have on the people and the environment.
For a company that describes its corporate culture and values as “Our Brew” and promotes water conservation in a campaign called “Every Ripple, Every Drop,” using the beer print imagery seems like a natural…
Read the rest of this article at GreenBiz.com.
Leave a Reply