New Dashboard Puts Anyone in the Sustainability Driver’s Seat

TORONTO, Greenbuild – October 5, 2011 – The time has past when only a highly trained professional using expensive, sophisticated tools could steer an organization’s sustainability efforts. A unique web-based service, launched today, makes tracking and managing sustainability programs affordable and easy for everyone.

“Any person tasked with integrating sustainable practices in their facilities will love the Sustainability Dashboard because it will make their life easier while improving the bottom line,” said Steve Ashkin, CEO, Sustainability Dashboard Tools LLC, a long-time, green-building expert and creator of the new tool. “For organizations small and large this is a huge time and cost saver. All organizations need practical, easy-to-use and affordable resources to adapt sustainability in ways that validate their environmental and business efforts.”

The Sustainability Dashboard tracks up to six categories including: energy, waste/recycling, water, transportation, consumables (such as office supplies) and cleaning products. Owners, principals, managers and others can easily track measurements in one or many buildings, including resource consumption, associated costs against targets and greenhouse gas emissions. The Dashboard makes it simple to compare multiple facilities. Managers can better see opportunities for significant improvements, usage reductions and cost savings.

“The Sustainability Dashboard does for sustainability what other web-based services have done for business functions such as human resources, sales management and accounting,” said Peter Ashkin, Chairman of the Sustainability Dashboard Tools LLC. He is the former President of Product Strategy for American Online (AOL). “Web-based services are the future because they require little or no investment in IT infrastructure or software maintenance.”

Brandywine Realty Trust, a real investment estate trust that owns, develops and manages a portfolio primarily of Class-A suburban and urban offices in seven states, is an early adopter of the Sustainability Dashboard. The company has an aggressive sustainability program with 16 major goals for resource use and cost reductions in 2011, including piloting the Sustainability Dashboard in 86 facilities as part of their Green Cleaning goal of using more than 70 percent sustainable products.

“The Dashboard will allow us to track our sustainable cleaning and supply activities across our entire portfolio as well as by individual building, cluster of buildings and regional levels,” said Brad A. Molotsky, Executive Vice President and General Counsel, LEED-Green Associate and a member of the company’s sustainability team, Brandywine Environments. “The tool will also give us greater visibility into how dollars are spent with our many suppliers and will help us more consistently measure and manage costs for our green-building initiatives.”

Rating systems such as LEED, the Global Reporting Initiative and Energy Star inspired development of the Sustainability Dashboard. Yet it is not another rating system or certification program. The Dashboard’s primary aim it to help people effect change and become better managers by making data-driven decisions for their organization.

“Strategic goals for sustainability are too often set without the benefit of real data rolling up from the bottom of the organization,” said Steve Ashkin. “These goals can be either widely unattainable or set too low. Objectives that effect real change work best by engaging, educating and motivating all occupants, employees and facility visitors to act based on solid data. Effecting change is the real work of the Dashboard.”

The Sustainability Dashboard is an advance reporting system designed for everyone who is involved in sustainability programs. It is specifically designed to be easy to use, reduce environmental impacts and save money. For more information visit