New Year’s Resolutions in the Language of Sports

Introducing The Ashkin Group “Making a Big Play Program” for 2018

stephen Ashkin and sustainabilityI have to admit, I truly enjoy this time of the year. It’s a time to reflect and start anew.

It is also a time for great sports. So, I’d like to extend my congratulations to the University of Alabama, for winning the College Football National Championship.   It was a terrific game and a terrific win for a great bunch of players, coaches, and fans.

There are many lessons to be learned from sports including hard work, individual preparation, teamwork, discipline, not getting discouraged when things get tough, refusing to quit, and one of my favorites, the concept of “making a play.”

Over the past weeks, there have been numerous examples of making a play. Alabama’s  overtime win with their freshman quarterback Tua Tagovailoa, was an example of making a play.

And the last second touchdown from Case Keenum to Stefon Diggs in the Minnesota Vikings playoff game was another.

However, we don’t need to be a college or professional athlete to make a play or have a winning approach to life.  So in 2018, let’s make some big plays and do something great!

The Ashkin Group “Making a Big Play Program” for 2018

I want to begin moving the professional cleaning industry beyond Green products, towards becoming Green companies themselves, and I hope you will join me.

Let me tell you more about this and other projects. I believe you will find one of the projects below that will peak your interest and you can help me with it.

So let’s begin.

Greening Sports: Updating the Green Sports Alliance’s Playbook on Green Cleaning in Sports Facilities. This would include updating the purchasing guidance on Green Cleaning products to reward innovation; steps to improve infection prevention; and adding more case studies to demonstrate what can and is being accomplished. If you love sports as much as I do, this will be a fun and meaningful project.

Sustainability:  Identifying the key metrics that address sustainability for the cleaning industry. My goal is to figure out how to transform an entire industry with a particular emphasis on helping small and medium-size companies become more sustainability-focused. We have already received support from industry leaders like:

•Scott Jenkins, general manager of Mercedes-Benz Stadium, home of the Atlanta Falcons

•Gene Woodard, director of building services at the University of Washington

•Mervin Brewer, with the Salt Lake City Public Schools

•George Denise, Director of Facilities and Sustainability at Oracle

Training for Facility Managers:  Create training programs for corporate real estate facility managers (FMs) on Green Cleaning. While FMs don’t need to be experts at cleaning, there are simple things they can do to promote healthier and greener indoor environments, and get the best value from their cleaning contractors and product suppliers. And by helping our FMs, this will help move the cleaning industry forward.

Training for DSRs:  Twenty years ago I began teaching distributor sales reps (DSRs) how to sell Green Cleaning. I started by defining what Green Cleaning is all about; how to sell a complete ‘basket’ of Green Cleaning products; prospecting; developing the value proposition for each market sector; overcoming common objections; and much more. In 2018, I want to expand on these training program to help DSRs sell sustainability and would value your input.

And most especially, please join me to move the cleaning industry beyond just Green Cleaning products towards becoming Green companies themselves.

To help me with any of these projects, just drop me an email at and tell me which one interests you.

So in 2018, let’s make some big plays. Again, check the upper right hand corner on ways to contact me.

Not only do I think this would be a great victory for the industry, I think it will be a good investment, saving millions of dollars, and creating a brighter future for everyone.

Best regards,