From Ian Yarrett, Newsweek
Four years ago, it seemed every politician was hot and bothered about climate change—whether they believed it was real or not. But in 2012, with the economy stuck in second gear, the only green thing the candidates want to talk about is the stuff missing from people’s pockets.
The good news for fans of the planet is that big business has taken up the torch. Just look at Walmart, the biggest company in the world. It’s reducing waste, buying renewable energy, and using its marketing clout to pressure suppliers to be more environmentally conscious, resulting in greener products on store shelves that cost the same, or even less, than their earth-polluting competition.
Companies in every industry are realizing that the pursuit of profit is intertwined with environmental and social issues. They call it the “triple bottom line”: people, planet, and profit. Operational efficiency saves money, and preparing for a future of limited resources and high energy prices is a must for any company’s long-term survival. “It really comes down to dollars and cents,” says Sprint CEO Dan Hesse.
Read the rest of this article at Newsweek.