Procter & Gamble bets on Good Housekeeping green seal


From Adam Aston, GreenBiz

Procter & Gamble has been cautious in its treatment of green certifications. “There are a lot of seals out there,” said Chris Guay, a regulatory fellow at the consumer products giant.

However, one green seal not only caught its attention, but also offered the credibility the global packaged goods giant was looking for. With $83 billion in sales last year, P&G has now qualified two products under Good Housekeeping’s green seal: Tide Coldwater Laundry Detergent and Pampers Cruisers diapers for toddlers.

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