Selling Sustainability from Sanitary Maintenance

Selling green cleaning products didn’t always come easy for Iowa-Des Moines Supply, and its push toward sustainability is more of a recent priority. Despite the late jumpstart, the 81-year-old distributor of jan/san supplies based in Des Moines, Iowa, is now shining in both of these arenas.

The distributor started offering green products to its customers 15 years ago at the advice of a manufacturer. While this supplier was encouraging the sale of something many would eventually desire, the place and time made green cleaning supplies an extremely hard sell for Iowa-Des Moines Supply.

Servicing The Hawkeye State out of its capital city, Iowa-Des Moines Supply does business in a region that is usually at least months behind the coasts when it comes to trends, says Todd Weidmaier, CEO. A product built on environmental awareness was going to take even longer.

“These efforts were way ahead of anyone in the Midwest and couldn’t get traction,” he says.

The company’s sales of green cleaning products have increasingly improved over the past decade, as environmental consciousness has extended from homes to the public and private sector. Now, Iowa-Des Moines Supply’s passion for sustainability and green cleaning is shared by many throughout its home state.

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