It’s easy (and, for some, politically expedient) to write off corporate sustainability as fluff, or worse. That would be the easy assessment. But it’s hardly the full story.
My view is somewhat optimistic, powered by significant shifts in attitudes and outlooks among companies and their investors and customers, the growth of technology poised to leapfrog progress and accelerate change and a growing recognition among the public that “sustainability” isn’t just about preserving icebergs, rainforests and charismatic megafauna. It is also about public health, community well-being, food security, affordable housing and alleviating poverty.
The views are of the author.