In Europe, the cleaning industry is just one sector that is awash with ‘green’ marketing messages, environmental claims by manufacturers about their products and confusing ecolabels. The buzzword ‘sustainability’ has become so widely used it’s meaning has become diluted, and customers have no real way of comparing the environmental impact of products they are purchasing.
The European Commission has now decided to address this with the introduction of the Product Environmental Footprint (PEF), a Life Cycle Assessment (LCA) based method to calculate the environmental performance of a product. It was developed by the Commission’s Joint Research Centre based on existing methods. There is also a guide on environmental footprinting for companies – the Organisation Environmental Footprint (OEF).