Green Marketing Archive

  • Antimicrobial coatings are typically applied to counters, walls, door handles, and other high-touch areas, HVAC vents and mechanicals, and many other surfaces.

    Second Thoughts about Antimicrobial Coatings

    Antimicrobial coatings are typically applied to counters, walls, door handles, and other high-touch areas, HVAC vents and mechanicals, and many other surfaces.
  • Each year, millions of schools days are lost due to illness.   While this includes many things that are outside of the school’s control, nonetheless there are numerous opportunities for the custodial staff to reduce unintentional […]

    Ideas for Creating Healthier Schools

    Each year, millions of schools days are lost due to illness.   While this includes many things that are outside of the school’s control, nonetheless there are numerous opportunities for the custodial staff to reduce unintentional […]
  • Green marketing can be tricky. For instance, studies reported in the Journal of Consumer Research’s October 2014 issue find that although home consumers value environmentally responsible products, they are less likely to purchase a product […]

    Green Marketing: Shhh…It’s Green

    Green marketing can be tricky. For instance, studies reported in the Journal of Consumer Research’s October 2014 issue find that although home consumers value environmentally responsible products, they are less likely to purchase a product […]
  • OSHA is changing the way chemical labels are written and designed.  We can expect to see these changes in the marketplace over the next few months.

    OSHA is Making Changes to Chemical Labels

    OSHA is changing the way chemical labels are written and designed. We can expect to see these changes in the marketplace over the next few months.
  • Seventy-five percent of American adults reported purchasing green products and services...a slight decrease in purchasing from last year, when 78 percent of Americans reported green purchases

    Millennials Driving Green Purchasing

    Seventy-five percent of American adults reported purchasing green products and services...a slight decrease in purchasing from last year, when 78 percent of Americans reported green purchases
  • Green Sports Alliance:  Winning Today; Playing for Tomorrow: Creating a Legacy Through Sustainability,

    Upcoming 2014 Green Sports Alliance Summit Most Significant to Date

    Green Sports Alliance: Winning Today; Playing for Tomorrow: Creating a Legacy Through Sustainability,
  • Stephen Ashkin, president of The Ashkin Group, announces a series of free webinars cohosted with the Healthy Schools Campaign over the next few months.

    Ashkin Group Announces a Series of Free Upcoming Webinars

    Stephen Ashkin, president of The Ashkin Group, announces a series of free webinars cohosted with the Healthy Schools Campaign over the next few months.