From David Metcalffe, GreenBiz
Sustainability. It’s a complicated business transforming industry to take this concept on board, and as executives gradually formulate a response to its challenges, they’ve stumbled across a new problem: communication.
About more than just a simple transition from CSR reporting — a superficial image polishing exercise — sustainability brings with it its own language and definitions, ones that communications professionals must be fluent in. If not, any messages are likely to be buried underneath the mountain of words heading in the direction of stakeholders.
Read the rest of this article at GreenBiz.com.