We now see examples of major sports venues operating in a more sustainable and environmentally preferable manner. For example, when fans go to AT&T Park in San Francisco, CA; Philips Arena in Atlanta, GA; TFC Bank Stadium at the University of Minnesota; or more than 300 other collegiate and professional sports venues, they are likely to see that these facilities proudly let visitors know they are Leadership in Energy and Environmental Design (LEED) certified. Venues are working to conserve energy and water, increase recycling and composting, serve locally grown and healthier foods, purchase greener products, and of course, protect athlete and fan health by implementing greener cleaning programs.
Fans see firsthand the steps these venues have taken. Experiencing these steps encourages millions of people—including business owners and employers—to adapt and implement similar strategies in their own homes, businesses, and organizations. After all, if the teams that they cheer for are going green and specifically using greener cleaning practices, then they should follow.
More from my site
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Earth Day and Schools and Universities: Why Care About Earth Day?
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Statistics Deserve a Second Look: Green Buildings and Productivity
Sports Can Be the Leader for Sustainable Initiatives 
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Agreed. It’s almost a subtle reminder too that increases awareness, as once you get used to seeing & experiencing ways to recycle, conserve water, etc. your habits change. I grew up recycling and automatically look for a recycle bin next to a trash can as they are commonplace where I live. I definitely notice it when I visit a place that does not have recycling available and I will often carry something until I can find one unless it’s not feasible to do so. With an increase in water conservation awareness in California, I try not to stand in the shower as long, etc. whereas before I never really thought about it.