The trouble with green building


From Suzanne Shelton, GreenBiz

I make a point to do the things we ask consumers to do on behalf of our clients — in part because I’m what our segmentation system would classify as an Active — but mostly because I want a visceral, real-world experience of what it’s like to be a consumer making greener buying decisions. I’ve recently completed construction on a little lake house and we’re right in the middle of construction and build-out of our new office space. So my first-hand experience with trying to build a greener home and office space is this:

We’re relying way too much on the end consumer to move the market forward.

Read the rest of this article at GreenBiz.