Toyota retains top spot as ‘greenest global brand’


From Jessica Shankleman, GreenBiz

Toyota has retained its top position in a new report identifying global brands that have had the most success in marketing their sustainability efforts and establishing a green reputation.

Marketing consultancy Interbrand today launched its second annual study assessing the green credentials of the top 100 companies in its annual Best Global Brands report. The ranking is based on analysis by consultancy giant Deloitte of companies’ actual sustainability efforts that is then compared with how they are perceived by consumers, based on a global survey of 10,000 people.

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