Turning Sustainability From Challenge to Opportunity

 

By Jason Sylva of Harvard Business Review

Business history is punctuated by seismic shifts that alter the competitive landscape. These megatrends create inescapable threats and game-changing opportunities. They require businesses to adapt and innovate or be swept aside.

Sustainability expert and business strategist David Lubin recently joined HBR for a webinar that outlined how companies are gaining an “eco-premium” in navigating the sustainability megatrend. Hear Lubin describe how major corporations have turned the sustainability challenge into an opportunity to innovate and create new value with employees and customers.

View webinar: A conversation with David A. Lubin on understanding sustainability.