By Jason Sylva of Harvard Business Review
Business history is punctuated by seismic shifts that alter the competitive landscape. These megatrends create inescapable threats and game-changing opportunities. They require businesses to adapt and innovate or be swept aside.
Sustainability expert and business strategist David Lubin recently joined HBR for a webinar that outlined how companies are gaining an “eco-premium” in navigating the sustainability megatrend. Hear Lubin describe how major corporations have turned the sustainability challenge into an opportunity to innovate and create new value with employees and customers.
View webinar: A conversation with David A. Lubin on understanding sustainability.