US Consumers Rank Last for Sustainable Behavior, National Geographic Says


From Environmental Leader

Americans rank last compared to the rest of the world in sustainable behavior – as they have every year – and don’t feel guilty about this, according to a National Geographic survey.

The annual Greendex report, conducted by the National Geographic Society and research consultancy GlobeScan since 2008, found only 21 percent of American say they experience “green guilt” about their environmental impact, while 47 percent say they have faith in the individual’s ability to protect the environment.

On the other hand, Indians, Chinese and Brazilians, who have the highest Greendex rankings, say they suffer from the most guilt about their behaviors’ impact on the environment, and have the least confidence that their actions can help improve it.

Read the rest of this article at Environmental Leader.