Why Marketers Ignore Sustainability — but Shouldn’t

From Environmental Leader.

A lack of interest from consumers, a presumed high risk factor and a perception that sustainability is boring, expensive or too complicated are some of the reasons given by marketing professionals for failing to promote a green business model, writes Rainforest Alliance president Tensie Whelan in a column for The Guardian.

Whelan says marketers ignore sustainability at their own peril.

Continue reading at Environmental Leader.